nVest Advisors is a financial services provider that revolutionizes investment accessibility for individuals across income brackets by offering top-notch services at affordable rates. To support its expanding business and ambitious reach objectives, nVest’s founder + CEO, Jeremy, recognized the importance of an effective, holistic marketing plan, which included total rebranding, custom web design, and sales funnel planning.
We revamped nVest’s visual identity with a brand new logo, custom illustrations, and a refreshed color palette, inspired by the Colorado Springs mountains, to convey a contemporary, modern image and highlight the company’s commitment to customer-centric services. We also built an SEO-rich, fully-compliant, custom WordPress website to showcase nVest’s data-driven practices, attract new customers, and provide current customers with membership-specific resources. We topped everything off with a clear marketing strategy to address sales funnels, from email marketing campaigns to social media strategy to develop leads, upsell + cross-sell customers, and more.
The logo we built for nVest Advisors centers growth and accomplishment. We were inspired by the mountains that dot Colorado, where nVest is based, and bring in the majestic colors of the sunrise. Founder Jeremy Torgerson believes strongly in what mountains symbolize: aspiration and achievement; so we built a logo that features mountains set against each other, which also look like upward growth arrows of a financial chart to emphasize the results-oriented and data-centric nature of nVest’s financial services.
We upgraded the bright green previously used by nVest Advisors to a sophisticated teal, which still represents the financial stability and wealth as a member of the green color family but is much more modern and understated. Teal exudes a sense of confidence and professionalism, while also conveying a contemporary aesthetic, making it an ideal choice to represent a forward-thinking financial institution in today's market.
We added some corals and yellows as contrast colors to represent Colorado, where the firm is based, and pay homage to the beauty of Garden of the Gods Park and Pikes Peak at sunrise, both of which have played a central role in founder Jeremy’s life, incorporating an element of forward-looking hope.
We customized financial illustrations to suit nVest’s color palette and financial guidelines. We ensured inclusivity and professionalism by sticking with
Effective sales funnel implementation is crucial for businesses as it streamlines the customer journey, maximizes conversions, and drives revenue growth. By strategically guiding potential customers through various stages of the funnel, we helped nVest Advisors understand how they can capture leads, nurture relationships, and ultimately convert them into paying customers.
The sales funnel and market strategy we built for nVest Advisors ensures a systematic approach to lead generation through social media, email marketing, and SEO-rich blogs, identify areas for improvement with current customers, and achieve measurable results by implementing a cohesive, end-to-end customer experience.
Reach:
Drive
awareness &
consideration
Nurture:
Spark interest &
desire
Onboard:
Educate
customer on
brand, products,
and services & set
high standards
Convert:
Help people
become first-time
customers
Engage & Keep:
Stay in touch with current customers by & reactivate lost customers
Grow:
Cross-sell and
upsell current customers & follow through on
high standards