The Clinton River Watershed Council, Huron River Watershed Council, and Friends of the Rouge wanted to join forces and create a coalition in Southeast Michigan. They sought our expertise to establish a cohesive brand identity, messaging, and promotional strategy that champions individual actions, such as rain gardens, rain barrels, and biodiversity support, to fortify the local watershed community and promote cleaner rivers and lakes.
We named the newly-formed coalition the "Rain Catchers Collective" after the goals and vibrancy of the member organizations. Our comprehensive support included crafting their values, mission, vision, and the strategic framework necessary for the coalition's inception, along with tactical plans to raise awareness and engage diverse communities throughout Southeast Michigan.
We created a unified brand identity that harmonized with the member organizations' existing branding while feeling fresh and modern. We devised comprehensive messaging, marketing, and communication strategies, along with a promotional plan, collaboration opportunities, and community engagement initiatives, fostering meaningful connections with local communities and municipalities.
Naming, messaging, and identifying + articulating values, mission, and vision
New brand identity (logo, color palette, typography, style guide, and more)
Custom illustrations and social templates
1-year promotional plan
3-year big picture plan/foundational document
Our naming process for the Rain Catchers Collective involved a deep understanding of each partner organization's values, goals, and collective ambitions. We crafted shared values and goals, researched naming options that resonated with their target audience, and carefully considered their competitors, resulting in a distinctive and meaningful name that encapsulated their collaborative vision.
Emphasize the importance of rain as a throughline that ties everything together
Emphasize native plants and their interconnectedness with our waterways
Represent the colorfulness of native biodiversity and vibrancy of a healthy environment
Show all the elements work in harmony with each other, as a part of a whole ecological system
Convey the big picture goal of the Rain Catchers Collective: Protecting our rivers and lakes
We designed marketing collateral, including social media templates, bumper stickers, and yard signs, ensuring a cohesive and eye-catching visual identity. These materials were designed to help individuals involved in the programs stand out within their neighborhoods, encouraging neighbors to learn more about the collective's initiatives.
Our comprehensive promotional plan for the Rain Catchers Collective features an action plan with a clear timeline, priority setting, and efficient resource management. It maps out all marketing tactics in a step-by-step launch plan, ensuring accessibility and streamlined execution for the coalition's successful rollout.
Our "Big Picture Plan" for the Rain Catchers Collective encompasses their foundational elements: vision, mission, and values. This comprehensive document provides a clear roadmap and strategic direction, serving as the bedrock for the coalition's future endeavors.
